The Pier Shops at Caesars

With an impressive collection of high-end brands like Gucci, Louis Vuitton, Burberry, and Bottega Veneta, The Pier Shops at Caesars brought global fashion to Atlantic City. But it wasn’t just about the brands—it was about the experience. Tracy Fauntleroy knew this better than anyone, and it was his strategic leadership that helped shape The Pier Shops into more than just a shopping destination. He knew that to create lasting impact, you had to build something people couldn’t resist—something they would want to return to again and again.

Tracy’s marketing efforts were comprehensive, crafted with the precision that only a seasoned professional can deliver. He didn’t just oversee campaigns; he architected them. From full-funnel marketing strategies to leveraging data insights that drove consumer traffic, Tracy knew how to position The Pier Shops as a must-see destination. His campaigns didn’t just push out ads; they built a brand experience. Through seamless integration with Caesars Hotel and Casino, he created a cohesive identity for The Pier Shops that extended across paid media, digital content, PR, and CRM efforts.

And the results spoke for themselves. Under Tracy’s watch, luxury retailers hit over $10 million in sales within the first years. This was no accident—it was the result of deliberate planning, careful prioritization of resources, and an ongoing focus on delivering KPIs. Tracy’s ability to balance short-term wins with long-term brand strength ensured that The Pier Shops weren’t just a flash in the pan, but a lasting, iconic destination on the Atlantic City boardwalk.

Dining at The Pier Shops was just as much of a spectacle. Phillips Seafood, Buddakan, and The Continental didn’t just offer meals—they offered experiences, where every dish was crafted with the finest ingredients, and every bite was an indulgence. Tracy understood that dining was a key part of the visitor experience, and he made sure the marketing captured the allure of these renowned restaurants. Whether it was the freshest seafood or Atlantic City’s best sushi, his campaigns made it clear that visitors were in for something special.

Then there was the unforgettable Water Show—a mesmerizing display of dancing fountains, light, and music that played every hour in the towering atrium at the water’s edge. This wasn’t just entertainment; it was a spectacle that reinforced the luxury and wonder of The Pier Shops, and Tracy made sure it was a centerpiece of the overall brand experience.

Tracy’s strategic genius was in how he brought it all together. He managed relationships with media and creative agencies to ensure top-tier execution across every channel, testing new opportunities and always staying ahead of the curve. He didn’t just oversee the brand’s positioning—he owned it, ensuring every element of the visitor experience aligned with the luxury image The Pier Shops represented.

In the end, The Pier Shops at Caesars weren’t just about luxury brands, fine dining, or even spectacular shows. They were about creating a destination people would never forget. Tracy Fauntleroy’s leadership didn’t just drive sales—it crafted a brand that stood for something bigger. A place where people came not just to shop, but to experience luxury in its finest form. And that’s the kind of success that lasts.