Marketing Profile:

Tracy’s journey in the marketing world began long before his leadership roles at Harrods Hotel and Casino Resort and other esteemed companies. His experience spans diverse industries, including luxury retail, residential, mixed use/ commercial, Co-working environments, entertainment, and hospitality, which has honed his ability to adapt to evolving market landscapes. Notably, his time at Morgan Properties as VP/Corporate Director of Brand Marketing and Communications expanded his knowledge in real estate tourism marketing, solidifying his expertise in crafting campaigns that resonate with diverse audiences. Prior to that, he excelled in leadership positions with organizations like Neiman Marcus, American Red Cross and the Kimmel Center for the Performing Arts (Now Ensemble) showcasing his versatility and ability to bring fresh perspectives to every challenge.

Marketing Strategy / Culture / Driving Awareness and Sales:

Known for his innovative mindset, Tracy is a strategic thinker who thrives in environments where creativity meets business strategy. His approach to marketing blends data-driven decision-making with a deep understanding of consumer behavior, allowing him to create corporate culture and product campaigns that not only drive sales but also foster meaningful connections with audiences. Tracy’s passion for learning and self-improvement is evident in his work ethic and desire to stay ahead of industry trends, always looking for new ways to push boundaries and achieve success.

Building Tomorrow Today:

Beyond his professional achievements, Tracy is a firm believer in authenticity, work-life balance, and employee cultural awareness. He values collaboration and has a natural ability to bring people together, whether he’s leading a team or engaging with visitors or clients. His personable and approachable demeanor makes him not only a leader but also a mentor and a connector in the industry. His strong network and reputation for excellence speak to his ability to inspire trust and deliver results.

Future Opportunity and Consideration - Lets Talk. 

Now open to new opportunities, Tracy is ready to apply his wealth of experience and leadership skills to a new venture. His next role will benefit from his track record of   brand marketing and communication successes, his strategic vision, and his passion for creating impactful marketing solutions that drive growth and brand loyalty.

Proven Skills

CORPORATE MARKETING:

Companywide - Culture Unity: Executive/Legal, HR engagement (Training Development), Operations, Assets Management IT and Accounting.

Budget Oversight: Smart, efficient budget management that drives impact without waste.

BRAND DEVELOPMENT:

Brand Management: Keeping brands fresh, relevant, and consistent at every touch-point.

Agency Management: Orchestrating smooth partnerships that deliver standout creative work.

Programming/Event Management:  (50 to 1 million attendees) Managed oversight, logistics and promoted positive coverage of various multi-disciplined events/exhibits, trade-shows and initiatives; externally and internally including Company events, grand openings, concerts, experiential, product launches and festivals/parades etc,

Market Research: Turning insights into actionable strategies that stay ahead of the curve.

Ad & Media Buying: Master making every dollar work hard across digital and traditional platforms.

Campaign Strategy: Strategist with a knack for creating campaigns that cut through the noise and deliver results.

Content Creation: Crafting stories that captivate, engage, and convert across channels.

COMMUNICATION & MEDIA MANAGEMENT:

Storytelling & PR/Crisis: Shaping narratives and managing crises with finesse to protect and elevate brand reputation.

Social Media: Driving buzz, engagement, and loyalty with creative, data-driven social campaigns.

Digital/SEO: Boosting online visibility and performance with sharp, results-focused digital tactics.

Sales Engagement: Bridging the gap between marketing and sales to drive revenue and retention.

CRM & Retention: Building lasting customer relationships through personalized, strategic CRM initiatives.